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EOS Re-imagination of Lip Balm

What is EOS Lip Balm?

EOS lip balm is a re-imagination of what a lip balm product can be. The EOS lip balm has become something of a novelty item. The novelty of it is based on the cute packaging of course, but perhaps the re-imagination of the product will keep this novelty item’s red hot rise in sales.

The Sudden Rise of EOS

The sudden rise of EOS began because of careful sales strategy on the part of the company’s founders. The key factors they focused on to improve lip balm made all the difference in their sales.

They repackaged the lip balm to look completely different in comparison to other drug store lip balms. The round shape of a EOS lip balm “capsule” was listed in a Teen Vogue article as one of the lip balm products with the cutest packaging.  https://well.ca/brand/eos-evolution-of-smooth.html

The lip balm ingredients are a fusion of natural and organic ingredients. They avoid using too many filler or unnatural ingredients. The lip balms use jojoba oil and shea butter to naturally nourish dry lips.

The owners gave certain celebrities the EOS lip balms to try out or to put into their music videos. The company also had Facebook bloggers review their lip balm on their channels.

Retailers that Sell EOS

The official Evolution of Smooth web store, online on eBay, Walgreens, Amazon, Costco, Walmart, Target, and other select retail stores. The best place to get EOS is the official web store. They put all of their lip balm, lotion, and shaving products on the Evolution of Smooth.Ca store.

Resources

Teen Vogue; “EOS Launches Shimmer Lip Balms for Holiday”; http://www.teenvogue.com/story/eos-shimmer-lip-balm-holiday-beauty

Teen Vogue; “Best Lip Balms with Cute Packaging”; http://www.teenvogue.com/gallery/best-lip-balms-with-pretty-packaging#5

Fast Company; “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick”; https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

One Comment

  1. Jeremy Neil Jeremy Neil

    The marketing game for EOS has always been on point. They deliberately chose to market toward younger generations. This helped them reach out to the myriad of subscribers these beauty vloggers have. It is needed for cheap writing service to observe what is truly going on for them now and in the future.

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